Turning a traditional creative briefing process into an AI-powered visual exploration workflow — connecting people, processes, and AI to make design production faster and more efficient.
Role
Project originator, Product owner & Scrum master
Tools
n8n, Asana, CMS, GPT, Gemini
Timeline
2026 · v1.1 – v1.2
Impact
30–40% faster project turnaround (estimated)
01
Overview
The AI Moodboard Generator enhances an existing AI Form workflow, transforming structured creative briefs into visual moodboards using AI.
The initiative connects form-based briefing, AI prompt generation, workflow automation, CMS, Asana, GPT, and Gemini into a single streamlined process. Instead of simply providing a written creative direction or a suggested key visual, the enhanced workflow generates multiple visual moodboards that help designers and stakeholders quickly explore possible creative directions.
Project team
Project originators
Wilbert Cheng, Ericka Concepcion
Product owner / Scrum master
Wilbert Cheng
QA & automation testing
Ericka Concepcion, Professional Developer
Technical development & automation architecture
Senior Developer, Professional Developer
02
The challenge
The traditional briefing process required many manual steps — creating repetitive work, delays, and gaps between the original brief and the resulting visual direction.
Collecting and reviewing briefing information
Translating the brief into a usable creative direction
Developing visual references and moodboards manually
Coordinating briefing information across different platforms
Creating tasks and documentation
Waiting for the initial submission process to complete
The opportunity
Let structured information move directly from briefing → AI interpretation → visual exploration, while keeping existing project-management and documentation processes intact.
03
Approach
A structured, ten-step briefing form captures everything the AI needs — so the brief itself becomes reliable input.
The questionnaire collects:
Project & brand
Therapeutic area
Disease / indication
Asset type
Regulatory stage
Target audience
Communication objective
Key message
Visual preferences
Colour direction
Reference URLs & uploads
Core workflow
Briefing form
CMS
n8n
AI prompt generation
GPT + Gemini
Moodboards
Review
From key visual to moodboard
A major creative shift was changing the AI output from a single suggested key visual to moodboard-based exploration. A key visual implies the direction is already decided; a moodboard lets the AI explore the whole art direction:
Visual language
Composition
Colour
Lighting
Photography style
3D / illustration
Typography
Scientific imagery
Emotional tone
A multi-AI approach
Rather than relying on a single model, GPT and Gemini each receive enriched prompts built from the same brief — producing different interpretations for designers to compare. AI doesn't replace the designer; it acts as a creative exploration partner, generating starting points to evaluate, refine, combine, or reject.
04
Solution
A connected ecosystem — not a standalone AI tool. Each system has one job, orchestrated by n8n.
1
Web form
User submits the briefing form with project details.
AI workflow · n8n
2
Prompt generation
Form data is structured and converted into optimised prompts.
3a
ChatGPT
Generates a moodboard from the prompt.
3b
Gemini
Generates a moodboard from the prompt.
4
Submitted data + prompt
Saves form data and the generated prompt.
5
Generated images
Moodboards from ChatGPT and Gemini are collected.
6
Asana
Form data, prompt, and moodboards are saved as a task — the central record.
Faster submission
Submission confirmation is separated from AI generation. Users are confirmed the moment the Asana task is created, while moodboards keep generating in the background.
Your briefing has been successfully submitted.
Duplicate protection
Every submission gets a unique ID. Re-sent briefs don't create a second Asana task or trigger another AI request — avoiding wasted AI costs and keeping records clean.
Independent, self-healing generation
GPT and Gemini run independently: if one fails, the other's moodboard is still delivered. Temporary failures are retried automatically before anything is reported.
Asana as the single record
Questionnaire answers, references, uploads, the generated prompt, and finished moodboards land in the task. On reruns the prompt is replaced, not appended.
Quality & compliance controls
Only approved messaging can appear as a moodboard headline. Internal audience instructions guide the creative but are never rendered as visible copy.
Clear status & error reporting
A completion comment summarises GPT and Gemini status, moodboards attached, and any issues. Errors are categorised — usage, budget, API, generation — with details in the n8n log.
Sample output
Two moodboards generated from the same pharmaceutical brief — one per AI model — following a structured 16:9 board: a dominant hero, nine reference panels, a colour palette, brand-element studies, and an overall-feel word line.
Moodboard AMoodboard B
See how the brief becomes a prompt
DELIVERABLE
Create one finished, edge-to-edge 16:9 pharmaceutical campaign moodboard
presentation board … a composed moodboard with multiple distinct but
coordinated reference panels. It is NOT a single key visual.
CREATIVE ROUTE: CLINICAL_SCIENTIFIC
Premium congress-quality scientific storytelling grounded by human relevance.
CANVAS AND GRID
- Upper-left 46%: one dominant cinematic HERO with deliberate copy space
- Upper-right 54%: six reference panels in a 3 × 2 grid
- Lower band: emotional image, material strip, colour-and-light study
- Footer: eight colour swatches with hex labels, brand elements, overall feel
DISPLAY COPY — render only this text, verbatim
- Desired Audience Action is an internal objective and is never rendered.
05
V1.1 updates
The latest release makes the AI Briefing Form more efficient, flexible, and user-friendly — based on how people actually fill in briefs.
Update 1
Save and resume a session
Users can save progress and return to a brief later without starting from scratch.
Save: enter the project name and click Save for Now.
Resume: click Enter Code to Resume in the sidebar, or Continue Saved Form at the top right.
Load: enter the unique workcode to restore previous answers.
Update 2
Press Tab to populate suggested content
Supported fields now offer sample content, making the brief faster to complete and showing what good input looks like.
Focus a field with suggested sample content.
Press Tab to populate it.
Review and edit before moving on.
Update 3
Add an alternative concept layout
Users can explore a second creative direction alongside their primary concept — and compare both within a single brief.
Click + Add Alternative Concept in Concept & Layout.
The system generates an additional layout with a different visual theme.
The preferred concept is tagged and can't be picked twice.
06
Results
A faster brief-to-visual exploration system, with the designer still making the decisions.
30–40%
Faster project turnaround (estimated)
2
AI moodboards per brief, GPT and Gemini
1
Connected record in Asana per brief
Faster
Confirmation happens right after task creation while AI generation continues in the background.
Multiple moodboards offer different creative directions.
More consistent
Structured data reduces information loss between brief and output.
More scalable
Repeat briefs run through the same underlying structure.
More connected
Form, CMS, automation, project management, and AI work as one.
What we learned
The most valuable application of AI isn't necessarily generating the final creative asset. The bigger opportunity is accelerating the stages before production — connecting structured information, automation, and creative AI so a traditional briefing process becomes a faster brief-to-visual exploration system.
Move from AI-generated images to an AI-assisted creative workflow — where briefing, strategy, exploration and production are connected through technology.
